Apparently AT&T is changing their plans so that you no longer have to pay the subsidy on a phone if you buy your phone full price, use their NEXT option or if you bring your own phone.
Before if you wanted a 2GB plan with a Smartphone it would cost you $50 for the Data and $45 for the phone, a total of $95. With the new plans it'll cost you $55 for the data and $25 for the Phone, a total of $80. A savings of $15 which multiplied by the normal 2 year contract (24 months) you'd be saving the $360 that you normally pay for the subsidy.
If you use a lot of Data and you have a subsidized phone, you should also be able to save some money. Before if you wanted 100GB it would cost you $120 for the Data and $30 for the phone, a total of $150, now it would cost you $100 for the data and $40 for the phone so $140, $10 less, not much but if you multiply that by 24 months that's still $240
It's nice to see that other companies are looking at what T-Mobile is doing and changing their own plans.
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